Consistent messaging across the site. The user "scans" the content on the website, does not read it carefully. Therefore, it is important that individual sections of the website have a coherent character they are written in such a way that the user can immediately find their way around them. The visual side and uniformity of communication are equally important  if two colors dominate the website.

Do not introduce a third one so as not to distract attention). Content tailored to the target group. You first need to find out who exactly your target group is: age, place C Level Contact List of residence and psychographic characteristics. Based on this data, you need to adjust the language of communication and stick to this rule, because only then will the website bring the desired results. Clear and easy-to-fill forms.

Forms are the section on the website that translates into conversions - for example, purchase registrations, collecting leads (personal data). Therefore, it is worth ensuring that the form is clear, simple and short. According to Quicksprout research, shortening form fields from 11 to 4 improves conversion by as much as 120%. Using the website gives the reader clear answers and dispels fears. When a user enters a website, he or she decides whether to stay there or not within a dozen or so seconds.