More effective ways to support marketing goals despite tight budgets In the current context, many companies feel pressure to reduce turnover. In some situations where increases are recorded, they no longer have the pace of previous years, and these situations put pressure on budgets. As marketing budgets shrink, businesses can.

Automate repetitive reporting and data integration tasks identify opportunities to personalize messages to effectively improve campaigns customize promotional emails to Job Function Email List make them as relevant as possible (unfortunately this is not possible for many marketers due to the inconsistency of the data management systems used) match discount campaigns with relevant communication.

Based on a correct audience segmentation, identifying points of interest for each segment and creating messages that connect emotionally and rationally with the interests of each customer segment Added value offered to current customers In the context of a crisis it is more difficult to attract new customers and therefore the strategies of relation with the current customers should be improved.